Last revised: September 2, 2025
The protection of your privacy and personal information is important to us at AutoCanada Inc. This Privacy Policy (the "Policy") provides information on how we protect your privacy, including information on how we collect, use and disclose the personal information that we control.
When we say "AutoCanada", "we", or "us" in this Policy, we mean AutoCanada Inc. including where applicable all AutoCanada controlled dealerships and collision centers and other stores across Canada.
Please read this Policy carefully to understand how we handle your personal information.
What This Privacy Policy Covers
This Policy applies when you access or use AutoCanada's websites (the "Website") or any other services we offer and which refer or link to this Policy, except if it mentions otherwise.
Click on the links below to find the information you're looking for more quickly:
- Personal Information We Collect
- How We Collect Personal Information
- How We Use Personal Information
- How We Use Online Advertising
- How We Share Personal Information
- Our Use of Cookies and Similar Technologies
- Third-Party Analytics and Advertising Technologies
- How to Control Your Cookie Preferences
- Opting Out of Marketing Communications
- Retention, Storage, and International Transfer of Personal Information
- How We Protect Personal Information
- Your Rights Regarding Your Personal Information
- Third-Party Websites and Services
- Changes to this Privacy Policy
- How to Contact Us
Personal Information We Collect
In this Policy, "personal information" means any information about or that relates to an identified or identifiable individual, which includes:
- information that can be used to identify individuals directly or indirectly, such as a person's name, social security number, or driver's licence; and
- information that, when used in combination with other available information, allows a person to be identified, such as a person's age, occupation and place of residence.
Except in Québec, personal information does not include any business contact information when used to communicate with you in relation to your employment, business or profession, such as your name, position name or title, work address, work telephone number, work fax number, or work e-mail address.
The information we may collect about you varies depending on the nature of our relationship with you. Generally, the personal information we collect falls into the following categories (not all of which may apply to you):
- identity information, such as your name, social insurance number, driver's licence, title, date of birth and gender
- contact information, such as your billing address, delivery address, e-mail address and telephone numbers
- financial information, such as your bank account number and payment card details used to purchase products or services
- technical and usage information when you use our Website, such as your internet protocol (IP) address, login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating systems and platforms and other technologies on the devices you use to access our Website
- technical and usage information when you use some of our services, such as event data recorded through vehicle systems and communicated to us through our Roadside Assistance service
- professional information, such as your professional designations and the name of your employer
- marketing and communications information, such as your preferences for receiving our newsletter and information you provide when you communicate with us, such as for customer support, technical assistance, marketing and billing, for participation in surveys, polls, sweepstakes, or promotions; or when you contact us for any other reason by phone, email, social media or via any other means
- credit information, such as your credit score and other information about your consumer behaviour and credit use.
- images and videos, arising from video surveillance that can include elements such as a person's face, distinctive physical characteristics, information about their location, or any other data that, when combined with other available information, could enable the identification and or geolocation of a specific individual.
Also, whenever we want to collect, use or disclose sensitive personal information, we will obtain your express informed consent beforehand.
How We Collect Personal InformationY
How we collect personal information depends on the nature of our relationship with you. Generally, we collect personal information in the following ways:
- when you access or use our Website
- when you connect to a Wi-Fi network at one of our locations
- over the telephone, electronically, through text messaging or through in-person interactions at one of our locations
- when you or one of our representatives fills out a document related to a transaction you're undertaking with us or to any other of our services, such as booking appointments, salespersons' customer information sheets when you purchase a new or used vehicle, new or used vehicle purchase deal sheets, trade-in information documents, purchase and sale agreements, applications for financing, or any other purchase, repair order forms or invoices, such as applications for insurance or the purchase of a warranty or extended service plan
- through vehicle systems when they record event data
- when you visit one of our stores and are filmed by our closed-circuit television ("CCTV") cameras
- from third parties such as vehicle manufacturers, credit providers, credit reporting agencies or other third parties who may refer you to us if they think you would be interested in our services
- through your communications with us through our call centre or any other means, such as through email, social media, or text message
- through public sources to confirm addresses and phone numbers
How We Use Personal Information
How we use your personal information depends on the nature of our relationship with you. Generally, we use personal information for the following purposes:
- when you access or use our Website
- when you connect to a Wi-Fi network at one of our locations
- over the telephone, electronically, through text messaging or through in-person interactions at one of our locations
- when you or one of our representatives fills out a document related to a transaction you're undertaking with us or to any other of our services, such as booking appointments, salespersons' customer information sheets when you purchase a new or used vehicle, new or used vehicle purchase deal sheets, trade-in information documents, purchase and sale agreements, applications for financing, or any other purchase, repair order forms or invoices, such as applications for insurance or the purchase of a warranty or extended service plan
- through vehicle systems when they record event data
- when you visit one of our stores and are filmed by our closed-circuit television ("CCTV") cameras
- from third parties such as vehicle manufacturers, credit providers, credit reporting agencies or other third parties who may refer you to us if they think you would be interested in our services
- through your communications with us through our call centre or any other means, such as through email, social media, or text message
- through public sources to confirm addresses and phone numbers
We refer to these as our "Identified Purposes."
How We Share Personal Information
We only share personal information to the extent necessary to provide our products and services, to fulfill our Identified Purposes, or as we are otherwise required or permitted by law. We may for these reasons disclose your personal information among AutoCanada Inc. and its affiliates, and to third parties such as automobile manufacturers, parts manufacturers, financing companies, credit agencies, payment card processors, government agencies, motor vehicle agencies and other fact collecting and verifying entities.
When you apply or submit a finance application provided by AutoCanada or divisions of AutoCanada, AutoCanada and its dealerships, financing partners, and lenders ("partners") may disclose your personal information to credit reporting agencies to obtain your credit score and related information from credit reporting agencies to process or fulfill the transaction, to make decisions on whether to extend you credit, and to update your confidential profile for use by AutoCanada for purposes as set out in this Privacy Policy. You may withdraw your consent to AutoCanada and its partners obtaining your credit score or credit report at any time by using the contact information in the "How to Contact Us" section below. Upon your request we will inform you if we have ordered such a report or reports and will give you the name and address of the credit reporting agency that furnished the report or reports in order for you to exercise your rights to access and rectification. You may make such a request by contacting our privacy officer as set out in the "How to Contact Us" section.
We may also transfer personal information to technical support service providers, customer relationship management (CRM) software service providers, and data storage and processing service providers that are assisting us in fulfilling the purposes for which we collected the personal information.
We may also disclose your personal information to a third party in the event of a significant business transaction, such as a merger or reorganization.
How we use your personal information depends on the nature of our relationship with you. Generally, we use personal information for the following purposes:
How we use your personal information depends on the nature of our relationship with you. Generally, we use personal information for the following purposes:
How we use your personal information depends on the nature of our relationship with you. Generally, we use personal information for the following purposes:
How we use your personal information depends on the nature of our relationship with you. Generally, we use personal information for the following purposes:
How we use your personal information depends on the nature of our relationship with you. Generally, we use personal information for the following purposes:
- when you access or use our Website
- when you connect to a Wi-Fi network at one of our locations
- over the telephone, electronically, through text messaging or through in-person interactions at one of our locations
- through vehicle systems when they record event data
We may also disclose your personal information to a third party in the event of a significant business transaction, such as a merger or reorganization.
6.0 Governing Law / Jurisdiction
Use of this website and any information contained herein, including links to third party websites, Conditions of use and Privacy Policy will be governed and interpreted in accordance with the laws in effect in Canada and in the province of Quebec and the competent courts of Montreal will have exclusive jurisdiction over any proceedings.
7.0 Contact Us
If you have provided us with personal information via this website or if someone else has provided us with your personal information via this site or any related partner site and you would like this information to be deleted from our databases, please send us an email with your request to support@d2cmedia.ca.
